Our History

Where it started

Having lived in residential care as a child, our founder, Simon Barr, wanted to make a difference and has dedicated the majority of his working life to supporting vulnerable young people.

From a seed of an idea in 2008 that would see WhiteTrees – SureCare being established to support young people who have difficulty either socially, emotionally or need one-to-one support, we provide specialist care homes and education.

Simon has had help and support along his journey from the highly qualified management team he has put together, and is proud of the way they are dedicated to the WhiteTrees vision.

WhiteTrees opened its first home, Thornbury, in 2008 and has since opened 8 more homes and 3 schools. WhiteTrees Independent school opened in 2013 to provide the specialist education needed for the home’s residents and the local authorities, with a second site opened in 2020. WhiteTrees have since made huge improvements within the portfolio of residential, education and are currently acquiring more property for conversion.

In 2020 we decided to develop our business further, widening our activity in the care sector to more readily support our Local Authorities, staff and young people in providing quality essential service.

I decided to create a young person’s care group that would:

  • Focus on the quality of care and not profit.
  • Provide a rounded experience including the individual’s specialist care, educational and well-being needs.
  • Define and deliver a range of quality-based brand
    values and ideals.
  • Support and invest in our staff and premises.
  • Never stop looking for new ways to improve what we do and the experience we provide.

Since its inception in 2008, the business has developed and grown, now consisting of five homes and two schools. We have a property acquisition and development department, a recruitment and training team plus a well-being section, all focused on providing the very best care for our residents, all operating at a high level of service.

We have a very experienced management team who are all experts in their own fields and are here to help in any way they can. We are about to enter an exciting period of our development, planning to open more homes, extend our educational services plus spend more time and resources on recruiting and training our team of carers.

I believe that with passion and conviction the WhiteTrees team are building brighter futures for our young residents. I look forward to hearing from you and seeing if we can meet the needs of your young person.

Simon Barr
Founder